Who We Are

At UP Real Estate, we pride ourselves on offering a unique blend of old-school values and modern real estate expertise. In the rapidly evolving real estate landscape, we understand the indispensable role of technology and modern tools. From advanced computer marketing to cutting-edge media, we possess all the essential resources to deliver results in today’s fast-paced market.

Yet, we firmly believe that the time-tested, old-school values are equally crucial. Our commitment to service is steeped in the timeless principles of integrity, honesty, and dedicated, personal attention. We view technology as an enhancement to the real estate experience, but it’s the human touch, transparency, and trust that truly set us apart.

With over two decades of experience in the Northeast Florida area, our founder, Lyneska, leads our mission with expertise, integrity, and a proven track record. At UP Real Estate, we are dedicated to providing a balanced approach – modern tools and technology for efficient results and old-school values for an authentic, client-focused experience.

Our pledge to you is straightforward: no junk fees, no being tied to contracts. We place a strong emphasis on open and honest communication, becoming a team with our clients, and tailoring our services to meet your unique needs. Your success is our mission, and we are unwavering in our commitment to making your real estate goals a reality

Lyneska Medina


Meet Lyneska, the driving force behind UP Real Estate. With over two decades of experience in the dynamic real estate landscape, Lyneska launched her brokerage in September 2023. She’s been a dedicated, full-time agent in the Northeast Florida area since obtaining her real estate license in 2002.

Lyneska’s journey in the industry reflects the ever-evolving St. Augustine market. She’s witnessed the city transform from a small town to a thriving hub of real estate activity. Her expertise spans the entire residential spectrum, from traditional sales to navigating complex situations like short sales, foreclosures, new homes, relocations, and divorce transactions.

What sets Lyneska apart is her unwavering commitment to her clients. She brings an honest and transparent approach to every interaction, treating their real estate goals as her own. Her passion lies in building enduring client-agent relationships based on trust, care, and dedication.

As a testament to her excellence, Lyneska is a proud recipient of the Five Star Professional Award, an honor she’s held for over 13 consecutive years. She’s not just your real estate agent; she’s your dedicated partner, ready to guide you toward a successful real estate journey. If you’re seeking a professional who blends expertise with genuine care, Lyneska is here and excited to work for you.



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Selecting The Best Real Estate Agent In St Augustine, Florida

Choose A Realtor Who Knows The Area Well

When it comes to finding the right agent in St. Augustine, FL, local knowledge is key. Look for an agent who is deeply familiar with the area and can provide valuable insights into its diverse neighborhoods. They should have a strong understanding of the local real estate market, including trends, prices, and regulations, as well as knowledge of the schools, amenities, and attractions that shape each community.

If you’re interested in waterfront properties, it’s crucial to work with an agent who knows the ins and outs of purchasing along the coast. They should be prepared to address important considerations such as bridge accessibility, flood insurance, and the condition of sea walls to ensure you make informed decisions about your investment.

By choosing an agent with a deep understanding of St. Augustine and its real estate market, you can feel confident knowing you’re in capable hands as you navigate your homebuying journey.

Select an Agent with Your Best Interests at Heart

In the world of real estate, negotiation skills are paramount, and finding an agent who excels in this area is essential. As someone deeply invested in your success, you want an agent who can skillfully represent your interests, whether you’re selling your property for the highest possible price or negotiating a purchase that sets you up for a solid investment. A strong negotiator is not just someone who gets you the best deal; they’re also someone who looks out for your best interests while keeping you grounded in reality. They know how to leverage every available tool to ensure you get the optimal outcome, all while prioritizing your needs and goals above all else. When selecting your agent, inquire about their negotiation approach and how they tailor it to meet your specific goals. Don’t hesitate to ask for references from past clients to gauge their satisfaction with the agent’s negotiation prowess. With a skilled negotiator by your side, you can feel confident that your interests are being fiercely advocated for in every deal.

Choose An Agent With Solid Connections

For a standout real estate agent in St. Augustine, having a robust network is key. From lenders to title companies and fellow agents, strong professional relationships open doors to hidden opportunities. Seek an agent with an extensive network, enabling access to potential buyers and off-market properties. Their connections with industry professionals ensure you’re always one step ahead in your real estate endeavors.

Seek an Agent with Proven Marketing Skills and Results

In the world of real estate sales, effective marketing is key, and you need an agent who can skillfully showcase your property to attract potential buyers. Look for an agent experienced in crafting engaging listings and utilizing various marketing channels. Assess their ability to present properties effectively and inquire about their approach to marketing your home. Additionally, consider their track record in terms of average marketing time for listings sold and the sales price versus the asking price. Remember, having a ton of inventory does not necessarily make a listing agent the best; it’s about who sells best and faster.

Select an Agent You Can Rely On and Trust

Finding the perfect real estate agent in St. Augustine, FL, requires careful consideration of several factors. Beyond their skills and expertise in marketing and negotiation, it’s crucial to choose someone you feel comfortable with and can trust implicitly. Real estate transactions can be complex and demanding, so having an agent who is responsive, communicative, and attentive to your needs is essential. Look for someone who not only has the knowledge and experience to guide you through the process but also values transparency and honesty in their interactions with you.

Ultimately, selecting the right agent means finding someone who can navigate the local market intricacies and provide valuable insights into the area’s dynamics. With a combination of strong marketing skills, negotiation abilities, and a robust network, your agent should be equipped to represent your interests effectively. And most importantly, they should be someone you feel confident in and can rely on to have your best interests at heart throughout the entire process. By following these guidelines, you’ll be well on your way to finding the ideal real estate agent for your needs in St. Augustine, FL.

"Seamless Home Buying and Selling Experience:
Navigate Every Step with UP Real Estate in St. Augustine, FL"

Navigating the home buying process is a significant life investment, but with our professional guidance, you’ll seamlessly transition through each stage. At UP Real Estate, we specialize in assisting clients with buying and selling homes in St. Augustine, FL. As your trusted St. Augustine real estate agent, we’re committed to providing five-star service, ensuring a smooth and satisfying experience every step of the way.

                                     Take Your Real Estate Experience To New Heights With UP!

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